🎯 Positioning Explorer 🇺🇸

A product positioning story is crucial for determining how to stand out from the competition and attract market attention.

It is a concise narrative that describes the benefits and features of a product or service, as well as the value it brings to customers:

• by clearly defining the company's value proposition
• by aligning marketing and sales efforts to achieve growth objectives.

Writing your story may seem intimidating or unnecessary, especially for startups and solopreneurs who have little time and resources to devote to this creative marketing task.

That's where chatGPT comes to the rescue to help you create your positioning story in just a few minutes.

¯\_(ツ)_/¯ Understanding the Basics of Product Story

Before revealing the magic prompt to use in your next chatGPT session, it is important to understand the basics of product positioning story.

A product story is composed of several key elements:

The target market: Who are the potential customers I want to reach with my product/service?

The benefits: What sets my product/service apart from the competition? How can my product/service help my potential customers?

The value proposition: What makes my product/service unique and valuable to my potential customers?

The features: What are the technical aspects of my product/service that make it appealing to my potential customers?

Social proof: What are the testimonials and feedback from my current customers that support my positioning narrative?